ABOUT STYLING & DESIGN GROUP

(From L-R): Mr Saurabh Singh, Maruti Suzuki; Mr Amit Rajwade, TVS; Mr Nilay Dembi, Mahindra; Mr Kartike Karwal, SIAM; Mr Nilesh Kirtane, Honda Motorcycle & Scooter India; Mr Ajay Sharma, Tata Motors; Mr Renju George, GM; Mr G Sathiyaseelan, Ashok Leyland; Mr Sivakumar, Royal Enfield; Mr Vinayak Meti, GM; Mr Renjith John, GM; Mr Dikshant Negi, SIAM; and Mr Anil Saini, GM

SIAM’s Styling & Design Group, has been promoting capacity building in the area of styling & design of vehicles and has been striving to develop capabilities in India. Indian market is also maturing at this point in time and customers are increasingly looking at style – shape, color, feel, etc. for their preferred automobiles and therefore the industry is also gearing up to give its best. This Group, amongst other objectives, seeks to build bridges between Design and styling people in India and their global counterparts to share information of common interest and enhance mutual skills and capabilities through interactions.

The group organises several activities to strengthen industry–academia relationship in the country:

• Regional Design Workshops in different parts of the country
• Automotive Design Challenge (ADC) – Annual Design Competition
• Mentoring of Design Students
• Interaction with Design institutes on a regular basis

OVERVIEW OF SIAM STYLING & DESIGN GROUP

EVOLUTION OF AUTOMOTIVE DESIGN IN INDIA